Is this small detail costing you email subscribers? — Puzzle Box Communications
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Is this small detail costing you email subscribers, from puzzleboxcommunications.com

Is this small detail costing you email subscribers?

I’m a lifelong learner. I love finding new ways of doing things both for my business and for personal development. I subscribe to a lot of newsletters. I get a lot of email. And sometimes my inbox can get a little nutty. So when I get an email from “Jenny Smythe” with no company name, my reaction is often Who the heck is Jenny Smythe? Then I proceed to ignore or delete.

I’m seeing this a lot in my inbox lately. I don’t have an explanation for why businesses are choosing to omit their business names from the FROM line of their email campaigns. Maybe it’s to appear more friendly and informal, and I get that. But if this little detail is costing you email subscribers, maybe you should reconsider it.

Email Marketing Should Build Trust

The beauty of email marketing is that it’s the one medium you have complete control over. You can’t control who sees your Facebook posts, your Tweets or your Instagram post — those are all subject to complex algorithms. You can’t even control who finds your website on Google. But you can control who gets your email campaigns. They drop in the inbox of every single person who has chosen to subscribe to your mailing list. They have subscribed because they want to hear from you; something about what you have to offer has resonated with them. So this is the perfect opportunity to start building a relationship that could generate leads for your business down the line. And the first step is to be open and honest about who you are and where you come from.

Help Your Subscribers Get to Know You

I choose to send my emails from Tamara at Puzzle Box Communications because I know that my business name is probably more memorable than my name, at least until we get to know each other. This is my way of helping out my subscribers and reminding them why I’m in their precious inbox and that they invited me in there. I respect their time and I don’t want to trick them into thinking I’m a friend or a prospect or anything other than who I am. If we get to know each other, that’s fantastic.

So help your new subscribers out. Remind them who you are and why you’re in their inbox right in the From field of your email campaigns. Even if your business name is your name, add something descriptive to the field such as “consulting” to give them a clue. This little detail could make a big difference.

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ABOUT THE AUTHOR

Hi, I’m Tamara. I design and build WordPress websites for solo entrepreneurs. I love nothing more than connecting people who are passionate about what they do with exactly the people who need to know them. I believe that technology can work with us so we can find fulfillment in our work.
{ 7 comments… add one }
  • Udaykumar March 21, 2017, 10:01 am

    This is of great help!

  • jenna kalinsky March 21, 2017, 10:17 am

    A great tip people might overlook but that is valuable to create that personal touch. We are bombarded with emails from corporations, and those that come from a human are much more welcome. Thanks, Tamara!

  • Melissa March 21, 2017, 10:42 am

    Great tip! Thanks! 🙂

  • Angela J. Ford March 23, 2017, 9:23 am

    Adding your name to the “from” line is particularly helpful, I always feel like I’m getting a more personalized email versus a mass email.

  • Lindsey Anderson March 23, 2017, 9:33 am

    Great point! I agree that your inbox is almost sacred and you should be transparent to build trust. I send my emails from Lindsey at Six Leaf, too. Thanks for sharing!

  • Anna Osgoodby March 23, 2017, 6:11 pm

    Oh, this is SUCH a smart idea! I definitely plan on updating our email marketing after reading this. Thank you so much!

    • Tamara March 23, 2017, 6:33 pm

      I’m so glad you found this helpful, Anna. Let me know if you notice a difference in open rates on your email campaigns.

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