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How to Ask for Testimonials that Rock by puzzleboxcommunications.com

How to Ask for Testimonials That Rock!

Did you know that including testimonials on your website is one of the most effective ways to build trust and credibility? Having past clients express the transformation they’ve experienced after working with you, in their own words, lends legitimacy to your business and allows potential customers to picture themselves working with you. Testimonials are definitely not to be overlooked.

But it can feel icky to ask your clients to say nice things about you, especially when you’re more accustomed to giving and helping than taking and asking.

The thing is, when people are happy with the services provided, they’re more than willing to spread the word. In a way they’re also helping people who are in the same situation they were in before they met you. They’ll be helping you help more people just like them.

To that end, here are a few tips to help you ask for testimonials that rock, plus a script to adapt into your own template.

  1. Timing is everything. Approach your clients for testimonials soon after they’ve finished working with you. Not only will they still be riding the high from the amazing service you’ve just provided, they’ll be better able to articulate the benefits of working with you.
  2. Make it easy for clients to provide a testimonial. Writing can be intimidating, and the last thing you want is to become a source of stress to your clients. Ask some specific questions or provide a few sentence starters to choose from. Your sentence starters or questions will depend on what you want to get across, but they might include ones that show what it’s like to work with you, what their situation was before they started working with you and what their reality is today, or a specific outcome they experienced as a result. I’ve provided a script to adapt for your own clients that you can download at the end of this post.
  3. Give them a deadline. I don’t know about you but I always work better on a deadline. Your clients probably do too. They’ll appreciate knowing, for example, that they can take a week to think about what they’d like to say.
  4. Don’t hesitate to edit. It’s okay to adjust your clients’ words to fit the space you have or to correct typos. No one wants their name to be attached to words that contain errors; your clients will appreciate your taking the time to fix theirs. But ALWAYS run the edited text past your clients for approval BEFORE publishing.
  5. It’s okay to say no. Some people just aren’t comfortable with public displays of affection. Let your clients know that that’s okay and you’ll still be here for them should they need you again in the future, no hard feelings.

Providing social proof through testimonials will boost your credibility and build trust. And it’s not as hard as you think to ask and receive great feedback. If you need help with developing an email template you can use for your own clients, download my script by filling out the form below.

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How to ask for testimonials that rock by puzzleboxcommunications.com

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Tamara Sztainbok

I design and build WordPress websites for purpose-driven businesses. I love nothing more than connecting people who are passionate about what they do with exactly the people who need to know them.

10 Comments

  1. Julie on January 25, 2018 at 9:52 am

    Great blog Tamara! I always have a hard time asking for a testimonial from my clients. Good point on giving them a deadline. I will be sure to start doing that. Thank you!

    • Tamara on January 25, 2018 at 10:27 am

      Thanks, Julie. I find that if I make it part of my process, it makes it a lot easier to make the ask. I actually have an item in my project management checklist that reminds me to send the request, and I include a script to start from so I don’t have to reinvent the wheel every time I do it.

  2. Lee Chaix McDonough on January 25, 2018 at 10:12 am

    Great article! I especially appreciate how you addressed the timing issue – asking for a testimonial prematurely can set us up for a super awkward situation! Do you think it’s okay to ask for a testimonial after a current contract or agreement is finished but when client is reupping for additional services? Or wait until they are completely done?

    • Tamara on January 25, 2018 at 10:30 am

      Thanks, Lee. I think each situation is different and you need to go with what you know of your relationship. Ideally, I like to make that ask a couple of days after we’ve finished up, so they’ve had time to let things sink in a bit. But if you’re in the process of starting up a new project with a particular client, you might want to wait until that one is complete. They won’t be in the right head space to think about providing feedback if they’re in the middle of something new. I hope that helps.

  3. Janine on January 25, 2018 at 1:23 pm

    Such great tips, Tamara! Testimonials are SO important for building credibility, especially in the world of online business. Too many people forget to create a simple system for gathering testimonials after working with clients. This is a great reminder!

    • Tamara on January 25, 2018 at 1:36 pm

      Thanks, Janine!

  4. Vivian Souroujon on January 25, 2018 at 11:30 pm

    Great tips! Concise, to the point and very useful since testimonials add value to our brand. Thanks for sharing!

    • Tamara on January 27, 2018 at 7:28 pm

      You’re welcome, Vivian. Thanks for stopping by.

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