If you caught my very first Facebook Live last week, then you may have seen my attempt at explaining where to find SEO keywords for your website. I was really nervous, and I can’t really bring myself to go back and watch it; I’m not even sure I made any sense. So I thought I’d hop on the blog and summarize my tips for you.
Search Engine Optimization (SEO) is all about meeting people where they’re at. It’s about making it easy for people who are looking for what you have to offer to find you, and giving them what they’re looking for. To do that we incorporate SEO keywords into our websites both in the back end and in our content so search engines can pick up on what we’re putting down.
If you’re struggling to figure out what keywords to use on your website, here are a few places you can turn to:
Listen to your customers
Your customers probably talk about what you do in a very different, maybe less technical, way than you do. If you’re a personal trainer, you might talk about toning and strengthening the transverse abdominals where they might say they want a flatter stomach or to lose 10 pounds. When you interact with your customers, pay close attention to the language they use. Listen to how they talk about their struggles, their obstacles and their pain points. When they go looking for help online, that’s the language they’ll enter in their browser’s search box.
If you’re just starting out and you don’t have a lot of customers to turn to, join some Facebook groups that your ideal customer might hang out in. If you provide pre- and post-natal care, you might join some groups for new and expectant moms. Again, pay attention to what people are talking about, the questions they ask and how they ask them.
Another way to get similar intel is to run a survey. Keep it brief with just a few questions that ask about the struggles people just like your ideal customer faces. I did this myself recently because I wanted to find out how I could better tailor my services to meet the needs of my clients. I learned so much from what they had to say. Feel free to take a peek at my survey for some inspiration.
Take a close look at search results
Start typing a search term related to your industry in the search bar of your browser and you’ll quickly see that Google recommends terms for you. These are based on some of the most commonly searched for terms on the internet and ones that might be worth using on your own site.
Take a look at the search results for businesses in your industry. The top results are obviously doing something right in terms of SEO. If you look at their title and meta description (the summary that appears below the title) you’ll notice some keywords that might also be useful for you.
Then scroll down to the bottom of the page to the area where it says “searches related to…” and your search term. You’ll find related keywords there that you can use on your website.
In order to find the right SEO keywords for your website, you need to put yourself in your customers’ shoes and think as they do. Go where they are, listen to how they speak, get to know their worries and pain points and you’ll be that much closer to attracting them to your website and the products you offer to solve their problems.
And if you still want to see that Facebook Live, hop over to my Facebook page to check it out.